Membership Success Stories Amid COVID-19
How associations have demonstrated relevancy during the pandemic
A recent ASAE webinar, “The Impact of COVID-19 on Membership: A CEO Dialogue,” featured three association leaders sharing their successes in engaging, retaining and recruiting new members amid an unprecedented crisis. Their experiences provide takeaways for all associations to use as they continue to chart a course, often without a map, for the months ahead. Spoiler alert: Taking risks is key.
When COVID-19 led to office closures, the Greater Washington Society of CPAs was in a good position to transition to remote work. They had begun the shift in August 2019, gave up their long-term lease, and their seamless switch to remote work allowed them to jump on member issues quickly.
They were already about 75 percent ready to launch a new online member community. Because they knew members needed to connect quickly as the pandemic spread, they accelerated the last phase of the project and launched it ahead of schedule in March.
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