01/14/2020

The Strategy Behind ASM's New Website

Weave your approaches into one unified approach

Have you noticed our website's new look and feel? What you see is the culmination of a 3-year-long web redesign process that embraces 3 pillars: content, usability and design.

Content strategy—the creation, planning and dissemination of content—is at the heart of ASM’s digital approach. To execute a content strategy for an association with so many established content streams (journals, existing blogs) takes thoughtful planning, extensive research and collaboration.

For the last 3 years, ASM’s digital team, staff, members and leadership worked together to shift the website to a user-friendly experience. We released yearly surveys, asking our members what they’d like to see. We conducted user testing at ASM meetings. Nearly a dozen workshops took place where we established our web taxonomy, keywords and tags with experts.

Please select this link to read the complete blog post from the American Society for Microbiology.