Report: The Factors That Drive Trust in Nonprofits
Follow these four steps to strengthen this valuable asset
To a significant degree, people trust nonprofit organizations. But when you look more closely at different communities, the picture gets more complicated.
This is a key finding of Independent Sector’s latest report, Trust in Civil Society, which examines the level of public trust in nonprofits and what they can do to strengthen it. The research, based on two separate studies of 3,000 American adults, was conducted in partnership with Edelman Intelligence.
The report reveals that, overall, the public has high trust in the positive impact of nonprofits, but variations exist among different groups.
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