Greeting Card Association Announces Pitch Event to Support Black Makers
The trade group has additional plans to increase its diversity tactics
The Greeting Card Association (GCA) has been listening to concerns about a lack of diversity in its field and beyond, and is taking some formative steps to change that.
Earlier this month, GCA announced it would add a pitch program specifically targeted at Black creators. The event will be held virtually as an extension of its annual Noted expo.
“Now it is time for some action,” said GCA in a blog post. “The Noted Community and the GCA are ready to take the first step in making a change.”
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