07/09/2020

How to Reassess Your Business Model for Disruption

Five steps you can implement now

In the past few years, we have seen what we thought of as “disruption proof” businesses get disrupted by new and unexpected competitors. Banks, by ApplePay, Paypal and Venmo. Taxis by Uber and Lyft. Hotels by AirBnB. More recently, in the wake of the novel coronavirus (COVID-19), we have seen a second wave of disruption coming from outside forces rather than competition. Many organizations have been blindsided by the implications of social distancing.  Some of these businesses are proving resilient though, pivoting to new ways of packaging value, going digital, doing delivery and rethinking the way they can serve their organizations.

Almost by definition, we can’t be fully disruption-proof, but we sure can mitigate risk.

Subscription businesses seem to be among the most resilient of businesses. This resilience is due to their recurring revenue, but also because of their focus on continuous tinkering to layer in value for the people they serve. Because they are more focused on customer engagement than just on the initial purchase, they are forced to develop agility and flexibility are core cultural strengths.  

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