07/13/2020

How COVID-19 Accelerated the Shift Towards Digital Experiences

The results are telling

The world has shifted in a lot of ways over the past six months, and that’s changed how consumers behave, too.

And a new report from PwC aims to help businesses make sense of the shift. The latest edition of the company’s long-running Global Consumer Insights Survey leans heavily on coronavirus-related information, driven by two surveys—one pre-outbreak, with more than 19,000 respondents, and one post-outbreak, with around 4,400.

The results are telling. The report finds that 36 percent of consumers globally are spending less due to the outbreak, a sharp shift from the earlier survey, which found that nearly half of consumers (46 percent) were likely to spend more in the next year. And the outbreak has shifted what consumers are more likely to spend money on.

Please select this link to read the complete article from Associations Now.