07/17/2020

Ease Exhibitors' Doubts About Virtual Events

You can convince them to participate

Associations are well along in pivoting to virtual meetings this year, but there’s no guarantee that their exhibitors will follow suit. In fact, many won’t, according to a new study from the show management company Tradeshow Logic, which surveyed nearly 350 exhibitors.

According to Redefining Value for Today’s Exhibitors and Sponsors, more than a third of respondents (35 percent) said they don’t anticipate participating in any virtual tradeshows in the next 12 months, while another third (32 percent) anticipate attending between one and three. In comparison, just 14 percent of respondents said they don’t plan to attend in-person events, and 38 percent expect to attend up to three events.

Exhibitors were significantly more likely to say they’ll take part in in-person events on a repeat basis: 17 percent of respondents anticipate attending at least 10 in-person events, compared to 8 percent that expect to attend 10 or more virtual events.

Please select this link to read the complete article from Associations Now.