07/21/2020

Timing is Everything

Highlights from Classy's New Donor Behavior Report

If your organization is trying to draw a potential new donor online, your window for doing so is very narrow.

But if you can make it through that window, there is a lot of opportunity for the start of a long-standing recurring donor relationship.

That’s a finding from the latest version of Classy’s State of Modern Philanthropy report, released this week. For the report, the online fundraising firm leveraged more than 6 million transactions on its platform, data from nearly 4,500 nonprofits, to uncover its findings.

Please select this link to read the complete article from Associations Now.