07/23/2020

How Foundations Can Pivot Their Fundraising Strategy During the Pandemic

Keep on track by touching base with current donors

For association foundations looking to keep the funding flowing even as the economy flounders, they must check in on current donors, look to new donors inspired by the crisis and be creative in their approaches.

During the recent ASAE webinar “How Nondues Revenue Can Help Associations Thrive During (and Beyond) COVID-19,” Stephen Peeler, CFRE, executive director of the Infectious Disease Society of America (IDSA) Foundation, discussed how his team stayed focused on fundraising targets while recognizing the challenges member donors faced.

“We knew that our challenge was going to be: How do we raise money from our current members during a pandemic when they are serving on the front lines with COVID and knowing that the hospitals—because they could not conduct the elective surgeries—are now faced with pay cuts, pay freezes, $50 to $100 million deficits, [and] layoffs?” Peeler said. “We really had to pivot from individual giving and look at our short-term as well as our long-term goals.”

Please select this link to read the complete article from Associations Now.