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The Value of Personal Branding Within an Association

Find ways to leverage this growing trend

The shaky nature of our economy at the moment has helped to change some of the calculus around what people will do to stand out.

Facing furloughs, layoffs, or just general concerns that their job may no longer be on stable ground, many professionals are turning to new tactics to help maintain a presence or voice in the world, perhaps relying on social media to do so.

This makes sense, and it appears to be part of the driving factor behind a recent trend toward platform customization. Last week, Medium announced a plan to allow its users to use new publishing tools that aim to make it easy to customize a visual design—a road that few social networks have gone down in recent years.

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