Timeless Member Engagement Strategies
Don't hesitate to communicate your value
“Membership engagement solves everything.”
That’s a pretty bold statement. Tom Morrison, CEO of the Metal Treating Institute, backs it up with impressive numbers: More than 80 percent of MTI members are engaged at some level, and the organization has maintained a 97 percent retention rate for 10 years in a row. He says engaged members lead to fiscal growth, better volunteerism and program involvement, which is why it’s his number-one priority as an association leader.
Morrison recently co-hosted a webinar outlining successful strategies for keeping members engaged, even in a crisis.
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