Google Analytics for Associations
The four analytics goals every association must track
Every marketing team has an objective. You’re trying to draw your visitor’s attention somewhere to do something, be it a membership sign-up, an event, an online training, or otherwise. There are many different types of goals.
Setting up goals in Google Analytics gives you insight into your audiences, your website performance, and your performance as a marketer. And tracking the right goals? Well, now you’re just showing off.
Associations balance conferences, event planning, member recruitment and retention, education, and advocacy, and the best association websites handle it all. Every association’s mission is different; your association’s top goals should be obvious both on your website and in your Google Analytics account.
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