Hospitality Industry Turns to Tech to Lure Guests Back
Hotels are piling on tech workarounds to keep guests safe from COVID-19
U.S. hotel companies are doubling down on automation and fast-tracking technologies such as digital room keys and voice-activated digital assistants to minimize contact between guests and hotel staff amid the coronavirus pandemic.
The initiatives, overseen by information technology executives, are aimed at helping hotels dig out of what has been a dire season, with steep declines in occupancy, staff layoffs and a fear among some guests of contracting COVID-19.
“Without technology, there’s no way those companies recover fully,” said Les Ottolenghi, who was chief information officer at Caesars Entertainment Corp. until last November. Caesars merged last month with Eldorado Resorts Inc.
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