08/27/2020

Building a Virtual Sponsorship Program, Part 1

Planning the strategy

Virtual sponsorships are a huge topic for associations right now and we’re on fire about it! So, over the next couple of posts, we’re going to cover the pros and cons of virtual events and sponsorships, discuss how to build your virtual sponsorship strategy, building a program and, lastly, pricing and selling your new inventory.

The first thing I would like for you to do is to connect with your meeting planning team to understand the virtual event platform, the event agenda, and other pertinent information. You will need to know your limitations and what is possible. Then, take a look at one year of sponsorship data that includes past participation, amount of money they spent and the types of sponsorship in which they engaged. Then evaluate what is possible in terms of pricing, what your partners wanted in the past in terms of deliverables and more.

You’re going to have to adapt your sponsorship inventory and pricing to better fit a virtual event.

Please select this link to read the complete article from The Moery Company.