08/28/2020

Daily Buzz: When an AMC Can Help

Consider how an AMC can assist you

When do you know it’s time to to consider the services of an association management company (AMC)?

“Couldn’t we all use help with association management to a certain extent?,” said MemberClicks’ Callie Walker.

While true, there are a few signs that it’s time to outsource some of your operations, Walker suggested. If a lack of resources to effectively manage all aspects of your organization is starting to affect the member experience, it may be wise to consider using an AMC to help pick up the slack. For example, nonprofits often struggle with retaining staff, which is something an AMC can provide.

An AMC can also help your organization if it lacks expertise in a particular area. Say you have a quality staff that works well with members, is skilled at fundraising, and plans memorable events, but falls short when it comes to marketing. That’s where an AMC can come in.

“Yes, you can hire an AMC to manage your association in totality, but you can also hire an AMC to perform certain job functions and/or complete certain projects,” Walker said.

Please select this link to read the original article from Associations Now.