08/28/2020

Battling COVID-19 Revealed This Association Team's Strength

How a pandemic strategy inspired staff and members alike

COVID-19 (novel coronavirus) caught the world off guard, and after those initial uncertain days passed, organizations began learning in real-time about best practices, about their members’ needs—and about themselves.

“I would say that this pandemic exposed a quality of our organization that I don’t think we knew we had,” said Angel Baltimore, vice president, digital strategy and e-Commerce at American Pharmacists Association (APhA). “That is, the ability to be nimble and to stop and turn on a dime. It is a quality we’re very grateful to have so that we can do whatever needs to be done to help pharmacists who are on the frontlines 24/7 helping fight this pandemic.”

As COVID-19 testing becomes more and more critical to understanding and controlling the spread of the virus, pharmacists are playing an increasingly crucial role in the health of Americans. And so the APhA has been hyper-focused, says Baltimore, about “getting pharmacists information about testing procedures, and making sure that they get paid for that service as well.”

Please select this link to read the complete article from Associations Now.