09/04/2020

USTA Launches "Be Open" Diversity Campaign

It focuses on diversity, equity and inclusion

As their signature tennis event—the U.S. Open—kicked off on August 31, the United States Tennis Association launched "Be Open", its new diversity, equity and inclusion campaign.

“We wanted to lean into our longstanding values of promoting equity and justice for all,” said Nicole Kankam, USTA managing director of marketing. “We wanted to shine a light on this issue and honor the heroes of this movement.”

The campaign is multifaceted and includes videos, artwork, and social media posts designed to capture the idea of being open and inclusive of all people. The three lead videos on the "Be Open" homepage focus on civil rights activism, gender equity and LGBTQ issues.

Please select this link to read the complete article from Associations Now.