09/10/2020

Coronavirus Tracker: Collaborative Shares Science-backed Information

Sept. 10, 2020

Current updates on association response to the global COVID-19 crisis, along with a roundup of conference, travel and business news and information.

Providing Clear Health Guidance
Several health industry organizations have teamed up to launch the Public Health Communications Collaborative (PHCC).

The goal of the new effort is to coordinate and amplify messaging on COVID-19 issues to increase Americans’ confidence in health guidance by communicating the best available science, by positioning public health leaders as expert spokespersons, and by quickly correcting misinformation.

“Unfortunately, misinformation and conflicting messages about COVID-19 have confused the American public at a time when clear guidance about how to protect their health is critical,” said John Auerbach, president and CEO of Trust for America’s Health (TFAH), a PHCC founding member. “This collaborative will share information that will advance science-based decision making during the pandemic and in doing so will help save lives.”

The PHCC website will serve as an information hub to help state and local public health officials share information with their constituents and navigate the current media landscape. The site will also be updated regularly with real-time messaging and resources.

Please select this link to read the complete article from Associations Now.