09/14/2020

Consider Adding a Gen Z Membership Tier to Your Association

How to target more prospects with new member offerings

We’re starting to get past the point where millennials are at the center of the discussion around younger members. The focus is shifting to Gen Z—but how can you convince people born after 1996 to join your organization? Is a new membership tier worth discussing?

Sarah Sladek, CEO of XYZ University and a generational engagement researcher, says, "yes"—in part because of the current environment, driven by a recession and a pandemic. And Gen Z is feeling it more than most.

That might be why discussion of member tiers is picking up again. Sladek compares this period to the 2008 recession, when associations created low-cost tiers for younger members.

Please select this link to read the complete article from Associations Now.