Four Tips for Tapping the Power of the Hispanic Market
Organizations must ask focused questions and engage with the answers
Latinos in the U.S. are far from a niche market. Consider that there are 60 million Hispanic people in the U.S., generating more than $500 billion in annual sales.
Connecting with this large segment of the population and harnessing its consumer power is good for all businesses, Hello Alice co-founder and CEO Carolyn Rodz said in a lively Hispanic Small Business Town Hall hosted by Hello Alice and Inc. Friday.
Rodz moderated a panel on the challenges and opportunities facing Hispanic-American entrepreneurs. Here are three key takeaways.
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