Weekly Now: Apple’s App Store Cuts Virtual Events a Break
It delays a plan to take commissions from apps being used for virtual events
For event organizers looking to take advantage of the iOS ecosystem to put on paid programs, Apple just offered a temporary App Store reprieve.
Last week, the company announced it would suspend plans to take a 30-percent commission for paid virtual events offered through the iOS platform through the end of the year. Apple said it would not take commissions for virtual events put on by small businesses through Facebook’s app in particular—but as a compromise, it would continue to take commissions for online-native events such as game streaming.
Apple has faced controversy over the size of the cut it takes from app publishers in general, particularly Fortnite developer Epic Games, which is at the center of a legal battle with Apple. (The game publisher is part of a new advocacy group, the Coalition for App Fairness, along with Spotify, the European Publishers Council, Match Group and News Media Europe, among others.)
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