Social Media Campaigns Can Improve Engagement with Revenue-generating Content
Drive people back to your site for the "meat and potatoes"
In today’s COVID-19 world, all associations are looking for ways to maintain revenue and membership. Social media can help, but only if you use it right, said Dan Stevens, president of WorkerBee.TV, Inc.
“Social media is a really a low-cost recruitment tool, advocacy tool, and marketing tool, if used effectively,” Stevens said. However, “if you are publishing full stories, full videos, full anything on social media, you are accelerating your own demise.”
The problem with using social media platforms like Facebook, Twitter, Instagram and even LinkedIn to publish your content is that it leaves your members and prospects on the social media platform, rather than drawing them to your site, where they can dive deep into all your association has to offer.
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