Black American Music Association Partners with Industry Group to Protect Voting Rights
It wants to ensure every American can safely exercise their right to vote
The Black American Music Association (BAM) is partnering with the Voting Rights Are Civil Rights Initiative in an effort to engage Generation Z voters in the election process and educate people on their voting rights. The groups are specifically focused on making a positive impact in underserved communities, many of which are in the 14 swing states and 54 counties with high Black and Latino populations.
BAM and the Voting Rights Are Civil Rights Initiative have aligned with several entertainment industry groups, community organizations, activists, and former election commissioners. The coalition is focused on three main objectives: recruiting members of Gen Z to help staff the polls; educating people on their legal rights so they can make sure their votes are counted; and preventing voter suppression and intimidation.
“The driving force across everything we do at BAM us to transform cultural relevance into community relevance. The 2020 election is one of the most important elections in the history of this country. We wanted to find a way to get young people involved to learn about their civic duty and to reengage those who might be feeling disenfranchised,” said BAM co-founder Judy Klein.
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