Five Ways to Make the Most of Your Virtual Events with Atomization
Repurposing content is one effective tactic
While conferences are traditionally built as live events, the newly virtual nature of these events means that consumption habits are changing.
That can be tough for an association that’s used to doing something in just one way. But the truth is trying to distribute content in a purely digital way can actually be freeing, giving you room to experiment while encouraging a more strategic method of sharing.
There’s a name for this in the world of content marketing: content atomization. This idea, which dates all the way back to 2008, involves taking existing information and content, strategically breaking it up and placing it in new contexts, using a format that makes sense for the additional platforms.
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