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Three Strategies for Selling Data-based Decision-making to Data-resistant Leaders

How to effectively connect with stragglers

COVID-19 has made the case for the value of data-based decision making to many association pros who might have previously missed it. After all, given the precarious situations the pandemic has created, who wants to be caught guessing?

“If you can understand the data behind a business and how it ties to the operations, you could really understand how to control the outcomes you’re going to get,” said Association Analytics CEO Julie Sciullo.

Still, not everyone may be on board. So, how do you effectively connect with the stragglers? Sciullo offers a few ideas for selling analytics within an organization.

Please select this link to read the complete article from Associations Now.

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