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Data Privacy at Virtual Events: How to Balance Sponsor and Attendee Needs

Be transparent on attendees' and sponsors' expectations

Data is not a new game for the meetings industry, but its value is only growing given the move to virtual events.

Virtual events make it easier to track attendee movements just like you might on your website—creating both possibilities for sponsorship growth and raising broader questions about privacy.

Research on virtual events shows that sponsors want data. A May 2020 AIM Group survey found that while 78 percent of respondents were interested in sponsoring virtual events, they expected a premium experience—interactivity, flexibility, the use of modern technologies, such as 3D and augmented reality, and the ability to track data.

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