Group Crafts Strategic Plan to Help Members Navigate Pandemic-related Impact
Understanding how best to serve your members amidst growing challenges
TRSA, the association for linen, uniform, and facility services, knew that pandemic-related closures meant its members wouldn’t be able to do business in the same way. So, in early April, the organization decided to create a new strategic plan.
“The pandemic happened, and we immediately went into response mode and what we best could do for our members,” said Joseph Ricci, CAE, TRSA president and CEO.
The association has always tried to be responsive to member needs, surveying them quarterly on business development issues. When the pandemic hit, the board opted to embark on a strategic change initiative to make sure TRSA was heading in the right direction and would meet members’ changing needs.
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