Member Outreach, Engagement and Innovation Stay Strong Amid Pandemic
Next year, 39 percent of respondents said they expect their membership to decline
Marketing General Incorporated’s second Association Economic Outlook Report, released this month, reflects—not surprisingly—a lot of hardship among associations.
Thirty-nine percent of respondents said they expect their membership to decline, 78 percent have canceled or postponed their in-person meetings and 20 percent said they have cut salaries or hours for employees or laid employees off. Despite these challenges, Tony Rossell, senior vice president of MGI and the report’s co-author, said he sees a lot in the data to be optimistic about.
“Don’t waste your association’s hardships,” he said. “Use this time to innovate, to re-engage members, and make the changes you’ve perhaps been putting off for a long time.”
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