Four Steps to Ready for Year-end Fundraising
It's time to prepare now
For most organizations that fundraise, the end of the year is when significant giving occurs. As we head into November, organizations need to begin preparing their efforts, said Rachel Muir, a fundraising expert and nonprofit founder.
While some people are worried that the pandemic’s impact on the economy will leak into giving, Muir said that’s the wrong attitude to have. “Any fundraising that you do not do is guaranteed to bring you zero income,” Muir said. “What’s dangerous about people making this decision [to not fundraise], is it does depress fundraising because they’re not asking their donors to give. Unless your mission has stopped, your fundraising shouldn’t stop.”
Given the current climate, Muir offered four lessons to help get your fundraising in gear this season.
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