Six Ways Organizations Can Prepare for the Holiday Season
With COVID-19 still looming, the holiday shopping season will look a lot different
As many retail business owners will tell you, holiday sales can make or break their bottom line. For some retailers, holiday shopping accounts for nearly 20 percent of annual sales according to The New York Times.
With COVID-19 still looming, the holiday shopping season will look a lot different for business owners, and retailers need to be prepared for the shift in how people will purchase their goods and services. Here are some quick tips for organizations – whether they conduct business via brick and mortar, eCommerce, or both – to make the most of the holiday shopping season.
1. Keep Your Brand Top of Mind
During the holidays, making your products and brand stand out from competitors is as important as providing quality merchandise. Find ways through social and digital marketing to connect with customers and keep your business top of mind during the holiday season.
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