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The Future of Meetings

How specialized cities lend themselves to specialized meetings

As if selecting a host city for a meeting or convention ever came down to simply looking at locations with the best hotels and the largest convention center, the pandemic changed the calculus. Now that people only convene with great purpose and care, meeting professionals will—more than ever—examine whether or not a city has the resources, speakers and facilities to provide the best learning environment to justify the facetime.

When it comes to medical and science-focused meetings, the Phoenix Biomedical Campus (PBC)—a 30-acre urban medical and bioscience campus offering more than 6 million square feet of academic and clinical space in downtown Phoenix—serves as a natural extension of the learning environment provided by the Phoenix Convention Center, located less than a half mile away.

The city-owned campus, which was established in 2004, now encompasses more than a dozen research facilities, including TGEN, home to the International Genomics Consortium and the National Institute of Diabetes and Digestive and Kidney Diseases; the Arizona Biomedical Collaborative, a $31-million research facility shared by Arizona State University and the University of Arizona; various medical programs and specialities; research, academic and clinical facilities. The PBC also contains the highest concentration of research scientists and complementary research professionals in the region, providing firms with unprecedented opportunities for growth and collaborative efforts with industry leaders.

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