11/11/2020

A New Report Shows What Members Value Most

Engagement and association loyalty continue to be strong factors

A new report from software provider Community Brands, Association Trends 2020: From Disruption to Opportunity, finds that despite the many challenges this year has brought, member engagement continues to grow and loyalty to associations is strong.

Fifty-one percent of members surveyed said their association is more important to them today than before the pandemic. And they’re willing to pay for it: 74 percent of members whose employers pay for all or part of their membership dues said they would still renew their membership even if their employers stopped contributing.

Good news.

Please select this link to read the complete article from Associations Now.