A New Report Shows What Members Value Most
Engagement and association loyalty continue to be strong factors
A new report from software provider Community Brands, Association Trends 2020: From Disruption to Opportunity, finds that despite the many challenges this year has brought, member engagement continues to grow and loyalty to associations is strong.
Fifty-one percent of members surveyed said their association is more important to them today than before the pandemic. And they’re willing to pay for it: 74 percent of members whose employers pay for all or part of their membership dues said they would still renew their membership even if their employers stopped contributing.
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