Association Aims to Boost Breweries on Small Brewery Sunday
The Brewers Association is generating support for small breweries
A national beer holiday, Small Brewery Sunday, is set to return on Nov. 29 for a second year to give a much-needed boost to local breweries, brewpubs and taprooms throughout the holiday season. Created by the Brewers Association (BA)—the not-for-profit trade association representing small and independent American craft brewers—the event encourages beer lovers to celebrate on the Sunday after Thanksgiving and beyond.
“This has been a devastating year for craft brewers, as they’ve faced shutdowns, decreased sales, layoffs, and an aluminum can shortage. Our most recent member survey revealed only 78 percent of small breweries are confident that they’ll still be open at this time next year,” said Bob Pease, president and CEO of the Brewers Association, in a press release.
This year’s holiday is especially significant, given the uncertain outlook for small businesses impacted by the pandemic. Almost 100,000 small businesses in the U.S. have closed permanently since the COVID-19 crisis began, according to a recent Yelp analysis.
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