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Why Your Community-building Strategy Might Need a Tweak

Canned community engagement and genuine engagement differ greatly

The difference between canned community engagement and the real thing can feel subtle. But you know it when you see it.

And when engagement feels forced in a member community, it can feel disingenuous—something highlighted in a thread that picked up heat in the community-building space on social media.

In an email, community expert Rosie Sherry noted the reaction to the tweet was fairly robust. “It made me think, realize, see that really anything can be good for community building, but just because you are doing it doesn’t mean you are building community,” she said.

Please select this link to read the complete article from Associations Now.

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