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Professional Membership Tip: Offer Bite-sized Engagement

People want information in nuggets - not bulk

Rather than overwhelm new members with a long list of benefits in a traditional printed brochure, the International Society of Arboriculture (ISA) uses email to give them a handful of easy first steps to get involved.

How does it work?: The ISA restructured its new-member communications and went from a printed brochure and membership card to an emailed piece. The message offers opportunities for new members to begin to engage with ISA in bite-size ways through its website, online community, social media, publications, certifications and products.

“A lot of folks didn’t realize we had a Facebook page, and they’ve been members for 20 years,” said Tip Tucker Kendall, ISA’s director of member services.

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