How a Viral Article About Bucatini Elevated One Association
How we respond to media inquiries can lead to impressive results
In the last month, if you were anywhere on social media, you might have stumbled across the article, “What the Hole Is Going On? The Very Real, Totally Bizarre Bucatini Shortage of 2020.” The hilarious “investigative” piece, which went viral shortly after it was published in late December, seeks answers for why the bucatini shape of pasta became nearly impossible to find during the pandemic.
“While bucatini is pretty regularly seen in recipes, this article and the positive press have built interest,” Murphy said. “We’ve gotten a lot of comments that it’s influencing people to go out and look for bucatini. Also, people are trying new shapes, and more people are interested in pasta.”
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