Delivering Value Virtually With Video
Video is proving to be a must-have medium
A case in point is Skate Canada, the association that promotes figure skating in the country, which had to get creative when its in-person options vanished. Earlier this month, it hosted its 2021 Skate Canada competition, a precursor to the Olympics, virtually. It would normally be held in an ice-skating rink in Toronto or Montreal with lots of people attending.
Not this year.
Instead, all the skaters from across Canada recorded their routines on video and sent them in. Skate Canada assembled the videos and created a virtual broadcast center to host the event. The judges, who were at home, viewed the athletes skating online.
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