02/01/2021

The Value of Strategic Planning in a Crisis

Holding steady on a long-term, forward-thinking plan makes sense

Strategy is still strategy.

Among the many changes I hope the pandemic has delivered to associations in the past year is a new recognition of the importance of strategic planning. COVID-19 was one of those “black swan” events might have tempted a lot of organizations to slip into panic mode. But it may be more correct to say that the pandemic simply accelerated associations’ need to embrace an increasingly digital future that doesn’t lean too heavily on any one revenue stream. And those who saw that change coming had a better chance of succeeding.

The value of strategy as a tool for resilience is one that came up often as I was interviewing association leaders for Association’s Now‘s new “Lead2021” special report. Strategic planning might look a little different now, and some of the elements of that plan might be different as well. But there’s still clear value in thinking three to five years ahead to ensure your association’s survival.

Please select this link to read the complete article from Associations Now.