Ties to Local News Media Forge "Solid Gold Publicity"
Approach publicity as a community connection
Imagine that you've started a business in an area where you're skilled. You've put in time, energy and money, and now you realize you need to get your brand out into the world but you don't know where to start. Sabina Hitchen's insight might be able to help. Hitchen is the founder of, a publicity school and membership community that serves thousands of entrepreneurs and small business owners around the country. She sat down with Jessica Abo to share her tips and tricks to help the press fall in love with your brand.
Jessica Abo: Sabina, what is?
Sabina Hitchen: If you're a small-business owner or entrepreneur, you can be the best at what you do, you can be the best graphic designer, the best cupcake-maker, but if nobody knows your business exists, you're not going to survive or thrive, and that's where publicity comes in.
For a long time, you either had to rely on Google and good luck, like the DIY way, or hire a publicist, which I highly recommend but they are a lot of money. There's some overhead there, and to use them right, you'd have to commit for a long time.
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