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The Community KPIs to Observe in 2021

Focus on the relationship between engagement and business results

A member community is not just a place for people to hang out with others in their field. With the right key performance indicators (KPIs) in place, it can be a pulse check of your association's overall performance.

Marjorie Anderson, manager of digital communities at the Project Management Institute and founder of the Community by Association website and network, said associations are communities by nature. This means that a vibrant member community can affect KPIs such as net promoter scores while also helping associations generate ideas that can strengthen the organization.

"The relationships cultivated within a well-managed and aligned community help position associations as a go-to resource for member needs and contribute to overall growth," Anderson said.

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