What Exhibitors and Sponsors Want From Virtual Events in 2021
Four notable observations
Back in December, a group of legal vendors came together for the Virtual Value Workshop, which organizers described as “a creative mix of strategy retreat, problem-solving workshop, and innovation hackathon for legal vendors searching for ROI from the virtual events, tradeshows, and conferences they sponsor.”
As part of that workshop, participants began drafting their “manifesto,” which they shared in its final form earlier this week.
Although this was developed for the legal technology industry, it includes several ideas for how to better collaborate with sponsors and increase vendor engagement and satisfaction that also apply to associations.
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