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Strategies for Building Your Social Capital

It consists of developing a community, trust and a common identity

People join associations to network, but what they're really doing when they reach out to fellow members is building their social capital. But the term itself can be vague, and the methods by which you increase it intangible. So what is the difference between social capital and networking?

"I think of networks as part of social capital," said Kristi Donovan, CAE, MS, a senior consultant at McKinley Advisors. "Networking is your building connections; a list of people that you know. But the value comes from the ongoing interaction you have with those people."

Social capital is about developing a community, trust and a common identity. So, what can you do to build your social capital? Consider these strategies.

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