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CEOs Should Develop an Ambivalent Mindset in Crises

Understanding contradictory innovation paths

When their companies face crises like disruptive changes, the way chief executive officers (CEOs) perceive or interpret the crises matter for their companies' adaptation to the changes, according to research by a University of Alabama in Huntsville (UAH) associate professor of marketing.

"Our study advocates that in response to a crisis, company executives should develop an ambivalent mindset that embraces the contradictory presence of both threats and opportunities," says Dr. Yongchuan "Kevin" Bao of the College of Business at UAH, a part of the University of Alabama System.

The co-authored research article was published in IEEE Transactions on Engineering Management, and received the Best Papers award of the Technology and Innovation Management Division at the Academy of Management Annual Meeting 2020.

Please select this link to read the complete article from The University of Alabama in Huntsville.

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