Professional Membership Tip: Renew Now, Pay Later
Feb. 25, 2021
Giving members the option of a dues grace period can be mutually beneficial.
How It Works: With the help of its IT team, the Healthcare Financial Management Association (HFMA) created a “Renew Now, Pay Later” program for its largest group of members, who were set to lapse over the summer, according to Keith Chamberlain, director of membership and experience.
Members clicked a button stating their intent to renew and gave their credit card information, but HFMA didn’t charge it for 90 days, providing a grace period for payment.
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