How an Association Is Paving the Way for Small-business Recovery
The main idea was to create on-demand courses available anytime they're needed
Arizona’s small businesses were particularly hard hit by the pandemic, so the Arizona Small Business Association launched a new initiative—Forge Ahead—to help them recover more quickly. Small-business owners and their employees will have access to online, personalized training from leading experts in key areas to help them generate revenue and position themselves for the road ahead.
“As the go-to resource for small businesses, we’re thrilled to deploy Forge Ahead and believe the expert-led, online training will provide the tools that are necessary for small businesses to move forward,” said Jess Roman, ASBA’s CEO, in a press release.
To make sure the courses are timely and relevant, ASBA conducted member surveys and additional outreach, which identified three key areas of importance to members: strengthening financial acumen; developing a social media and digital marketing presence; and networking to grow business and industry relationships.
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