What Should You Keep From Your Pandemic Pivot?
Changes born of necessity may be keys to your organization’s future success
When the pandemic began to spread in the United States last March, Beth Brooks, CAE, was scrambling. As executive director of the Texas College of Emergency Physicians, she was working to get scarce supplies of personal protective equipment to members, finding ways to support weary first responders, and turning its annual business meeting into a virtual event.
At the end of the year, with cases spiking, TCEP’s needs were still acute. But Brooks says she has developed partnerships and digital strategies that have helped the association survive the crisis—and will make it more resilient in the future. Early in the pandemic, Brooks began sitting in on daily calls with the Texas Medical Association (TMA), which occupies the same office building. Eventually, more state medical groups participated in the calls, which helped TCEP coordinate its own responses.
“Every TMA department reported out: Here’s what communications is doing, here’s what legal is doing, here’s what advocacy is doing,” she said. “Committees were being formed to work on public health, legal and legislative clarifications, PPE. We got to hear what TMA was hearing and what was happening at all the specialty societies.”
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