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Exec Says Timely Messages Align Well With Texting

SMS marketing doesn’t have to be invasive

"Sending text messages to your customers? That sounds invasive..."

I was a skeptic at first when the idea was mentioned to me. But when I started to look at SMS marketing, I realized that with the right frequency and messaging, it can be a highly effective method of communication.

SMS open rates are far higher than other types of messaging, and they reach people on a more personal level. And companies are learning how to take advantage of it. SMS marketing in all its forms is making inroads into all different types of companies, including my own. It might seem invasive, but in my experience, you can turn "invasive" into "personal" — with the right strategy.

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