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How One Organization Used a New Strategic Plan to Focus on Member Growth, Experience

The organization expects great success

You’re probably familiar with the famous adage, “There are only three things that matter in real estate: location, location, location.” And, if asked to pick the three things that matter to the National Association of Insurance and Financial Advisors (NAIFA) after seeing its new strategic plan, your response would likely be members, members, members.

“Every membership association should be focused on one thing: members,” said NAIFA CEO Kevin Mayeux. The organization finalized its strategic plan for 2021-2025 early this year. The new plan has three primary focuses: membership growth, brand amplification, and member experience.

“We want to make sure every person has a high-quality experience, that we are doing the best to contribute to their professional development, that we are helping to prepare them to be more successful as a professional, and that we provide them with the right environment so they can be successful,” Mayeux added.

Please select this link to read the complete article from Associations Now.

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