03/09/2021

Top Ways to Analyze Visitor Website Engagement

Identifying the value we provide our membership

Now more than ever, associations must demonstrate value to retain their members. One of the keys to accomplishing this is to streamline website content and navigation to create optimized user experiences. However, data is often the missing piece of the puzzle when it comes to making decisions so you can best serve your members and deliver the content they need at the right time.

To generate the type of data needed to guide your decision making, look at several factors in your audience behavior. By identifying the most effective metrics, performing routine data analyses, and consolidating this information into regular reports, you gain insights to help accomplish your association’s digital goals.

You can learn to analyze your audience’s behavior by asking these questions and understanding the following benchmarks.

Please select this link to read the complete article from ASAE's Center for Association Leadership.