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Three Pillars Driving the Meeting Industry in 2021

How we'll move beyond

As the one-year mark of the pandemic approaches, the meetings industry is more eager than ever to move forward—but it’s poised to do so in new ways that don’t precisely mirror pre-COVID patterns.

There’s little doubt that the innovative solutions implemented throughout the past year for staying connected have permanently changed the game. In fact, they are set to drive business forward, both technologically and interpersonally, long after the pandemic recedes.

According to Lorne Edwards, Visit Phoenix’s senior vice president of sales and services, the industry’s path forward is all about “bold collaboration.” That means disrupting typical ways of doing business to facilitate more diverse, accessible and wellness-minded programming.

Please select this link to read the complete article from Associations Now.

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